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Franchise Information
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| What is a The Wonderful World of Hans Christian Andersen attraction? The Museumsaktieselskabet (Museum Company Ltd.) operates four major attractions in the City of Copenhagen, Denmark. Established in 1992 by introducing Ripley's Believe It or Not! to Denmark and Europe, the company has expanded over the years, and now admits more than 400,000 visitors annually to its four attractions. The most recent addition to the group is the Wonderful World of Hans Christian Andersen museum which was established on City Hall Square in 2004. Now in its third year of operation - and celebrating Hans Christian Andersen's 200th anniversary in 2005 - the attraction has showed its full potential and become one of the most significant contributions to the bicentennial year. |
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Danish Minister of Culture Brian Mikkelsen speaks at the opening of The Wonderful World of Hans Christian Andersen in Copenhagen on 1. June 2004. | |||||||||||||||
| The museum depicts Hans Christian Andersen's life and fairy-tales in tableaux with colourful backdrops and up-to-date sound and lights effects. The famous poet's most beloved tales are vividly brought to life to the visitor, and many exciting details from his life and travels are highlighted. Some rare books and manuscripts as well as other original items are also on display. With international focus on the world famous writer, whose stories have been translated into more than 123 languages, the time is ripe for further expansion. The Museumsaktieselskabet is therefore introducing a franchise plan that will help expose the Hans Christian Andersen legacy to audiences around the world. The World´s Greatest Fairy Tale Writer Hans Christian Andersen is without doubt the poet who has demanded the greatest attention throughout the world. His fairy tales, translated into no less than at least 123 languages, are read by all generations around the world, and the interest in his works is growing. His tales of his amazing life are read and interpreted in schools around the world. His 200th anniversary in 2005 has led to even larger focus on the poet and his works. In no less than 48 countries local celebrities have been appointed Hans Christian Andersen ambassadors, with the sole aim of promoting his works. In Denmark, the government has supported the 200-year celebration by a grant of more than 30 million Euro. The Wonderful World of Hans Christian Andersen Franchise Concept A Wonderful World of Hans Christian Andersen attraction will appeal to children and adults around the world, and trigger their desire to learn more about this fascinating personality. Our research in building the Copenhagen attraction is the foundation for design and theming of new, similar attractions in other parts of the world - similar, but not the same; authentic, yet diverse and exciting. Guests will find something new to experience in each of the galleries, and be excited about the animations, sound and lighting effects which make their visit to the attraction more interesting. Even with a new concept such as this, continuous change and improvement is of the essence, and plans are already under way to accomplish this. A new franchise operator may draw upon the design and theme work already carried out in Copenhagen, which will involve substantial cost savings, or he may choose a whole new set of galleries in line with our design policy. This would then be carried out by our external design consultants in England. With the flexibility of our designs a Wonderful World of Hans Christian Andersen attraction can be as small as 450 m2 (or maybe even smaller) or it can be as large as 1000-1500 m2 depending on available space. Location should always be in premium tourist sites such as shopping areas in larger cities, resort areas or inside amusement parks. Premises can be developed in both basements and upper floor areas and need not be at the usually expensive ground floor level. However, entrance and main lobby should have good visibility to attract guests. How can we support you? The Museumsaktieselskabet will license the Wonderful World of Hans Christian Andersen name and logo to you, and will help in marketing this brand. Once a location has been found and approved by us, we will assist in design, theming and building of the attraction through our external design and construction partners. And we will offer our experience in attraction management to set up administrative and staff routines. Our knowledge of the life and work of Hans Christian Andersen will ensure you the highest degree of credibility and authenticity, and will add to your guests experience of value-for-money. Where? Locations should be at high level walk-by tourist areas. Considering the high interest for Hans Christian Andersen in countries such as People´s Republic of China and Japan, these countries are high on our priorities list, but locations anywhere in the world will be seriously considered. Interested? If you are interested in franchising a Wonderful World of Hans Christian Andersen attraction in your country please mail the information below! |
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